Looking through Twitter Elite in Victoria, I came across bonspiel creation. Bonspiel (Ellen) has an Etsy store through which she sells fabulous leather creations – bags, purses, cuffs – silkscreened with wonderful designs.

So I asked our team to put her into the cascade (on MetroCascade), particularly after I read the great interview in Etsy’s Storque, Quit Your Day Job: bonspielcreation. “This woman rawks – I want to throw a spotlight on her!” was my thinking.

But somehow, updates from an Etsy store don’t quite fit into “news and conversations,” so we have (temporarily) deleted her feed from the cascade. On the other hand, finding her site and thinking about how this local entrepreneur is making a life for herself – and modeling the process for others, especially in terms of dedication to customer service and quality of products – made me realize that we need to think about diversifying our cascade.

It won’t happen overnight (because we have plenty of other things to work on first), but I think we’ll need a separate “Commerce” cascade, just for the entrepreneurial local business person, especially those who are producing and selling goods and services online to global customers, but who are locally based and would benefit from local exposure.

Meanwhile, …can I get myself this fabulous bag, please?

(posted by Yule)